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Platform

Website IdentificationB2B DatabaseGTM Co-PilotSocial AgentWorkflow Automation

Use Cases

Identify High-Intent VisitorsEnrich & Route LeadsAutomate GTM WorkflowsSales TeamsRun AI-Powered OutboundSDR TeamsMarketing TeamsRevOps Teams

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✳ SOCIAL AGENT SOCIAL LISTENING · SIGNALS · LEADS

Every like, comment, and follow is a buying signal. Social Agent turns them into pipeline.

Outmate's Social Agent monitors the LinkedIn posts, keywords, and topics that matter to your market, then identifies everyone engaging, enriches them with verified contact data, scores them against your ICP, and pushes the hottest leads straight to your CRM and sequences.

Track any post, keyword or competitor · Enrich engagers with verified emails · ICP-scored · Synced to CRM & outreach
outmate / social signals linkedin · engagement · intent ++
social_signals · live TRACKING 12 POSTS
MON 03 JUNE 2026 ENGAGEMENT SIGNALS — 4 IN-MARKET LEADS SURFACED
inSarah Chen — Stripe
COMMENTED ON COMPETITOR POST · ENRICHED
94
inMarcus Reid — Vercel
LIKED 3 POSTS ON "REVOPS" · KEYWORD MATCH
71
inPriya Nair — Figma
NEW ROLE · VP REVOPS · JOB-CHANGE SIGNAL
83
◎ James Okafor — Notion
FOLLOWED YOUR PAGE · PUSHED TO SEQUENCE
97
[01]The problem

Your buyers are raising their hands on social. You can't see it.

Every day your future customers like posts, comment on your competitors, follow industry pages, change jobs, and talk publicly about the exact problem you solve.

That's the highest-intent signal in B2B. And almost none of it reaches your CRM. No rep can manually watch every post, every keyword, every account.

The teams winning right now treat social engagement as a pipeline source. The moment someone engages with a relevant post, they enrich them, score them, and reach out while the interest is still hot.

75%
of B2B buyers use social media to research and shape their purchase decisions
more likely to convert when outreach follows a real social engagement signal
0
of that engagement reaches your CRM today — it's invisible, manual, and lost
LISTENLISTENLISTENLISTENLISTENLISTEN
[04] How it works

FROM SOCIAL SIGNAL TO SCORED LEAD.

OutmateOutmate

Pick the posts, keywords, and accounts to watch. Social Agent does the rest: from first engagement to an enriched, scored lead in your CRM.

01
✳ TRACK

Watch the posts, keywords, and accounts that signal intent.

Point Social Agent at any LinkedIn post (yours, a competitor's, an influencer's) plus the keywords and topics your buyers talk about. It captures everyone who likes, comments, reposts, or follows, around the clock, with zero manual scrolling.

Post engagement · Keyword & topic monitoring · Competitor & influencer tracking
social_listening · live ✓ TRACKING
in
Watching: "The RevOps stack is broken" — 142 engagers
38 likes · 24 comments · 11 reposts captured. Keyword match on "RevOps", "pipeline", "attribution" across 6 monitored topics.
POST ENGAGEMENT + KEYWORD MONITOR · REAL-TIME
02
✳ ENRICH

Every engager identified, enriched, and ICP-scored.

Each person who engages is matched to a verified contact record (work email, direct phone, title, company, firmographics) then scored 0–100 against your ICP. Anonymous social activity becomes a named, ranked lead you can actually action.

Verified emails & phones · Firmographics · ICP score on every engager
in
ENGAGER · COMMENTED
Sarah Chen · RevOps Lead · Stripe — matched & enriched: s.chen@stripe.com · +1 415 ••• ••42
ICP SCORE · 94 / 100
Series-C SaaS · 1,200 employees · uses Salesforce + Outreach · in-market signal: competitor comment
03
✳ ACTIVATE

High-intent leads pushed to outreach & CRM, automatically.

The moment a lead clears your score threshold, Social Agent drops it into your sequence, syncs it to your CRM, and fires a Slack alert. Your reps wake up to a list of in-market buyers, sourced from real social intent, not a static list.

Auto-push to sequences · CRM sync · Slack alerts on hot signals
activation · score > 80 AUTO-FIRED
⚡ Pushed to sequence OUTMATE OUTREACH
▦ Synced to CRM HUBSPOT · SALESFORCE
↩ Slack alert fired REP NOTIFIED
Engagement detected → lead enriched & scored → in your sequence. Automatically. Fully automated · From your watchlist
[02]What you get

One platform. Every social signal.
Turned into pipeline.

No endless scrolling. No exporting engager lists by hand. No separate social-listening tool.

✳ Engagement tracking

Post & engagement tracking

Track every like, comment, repost, and follow on any LinkedIn post (your own, a competitor's, or an industry influencer's). Social Agent captures the full engager list in real-time, so the people already interested in your space land in front of you instead of disappearing into the feed.

in Tracking 12 posts · 3 competitors
Likes · Comments · Reposts · Follows
POST"The RevOps stack is broken" — 142 engagers
CAPTURED38 likes · 24 comments · 11 reposts
STATUSLive · new engagers added as they fire
✳ Keyword monitoring

Keyword & topic monitoring

Tell Social Agent the keywords, topics, and pain points your buyers talk about. It listens across LinkedIn posts and comments and surfaces the people actively discussing them, so you reach buyers in the exact moment they're describing the problem you solve.

in
Keyword match: Marcus Reid · Vercel commented "our attribution is a mess" on a post about RevOps. Added to in-market list.
SOCIAL AGENT · KEYWORD MONITOR · "ATTRIBUTION" · TOPIC: REVOPS
✳ AI signals

AI buying signals

Beyond engagement, Social Agent watches for the signals that change buying readiness: job changes, promotions, new hires on the team, funding rounds, and the topics an account is posting about. Each signal raises a lead's intent score and can trigger outreach on its own.

ai_signals · account watch DETECTING
◈ Priya Nair — Figma
JOB CHANGE · NOW VP REVOPS · NEW DECISION-MAKER
hot
↑ Northwind Robotics
RAISED SERIES B · HIRING 6 SDRS · EXPANSION
83
✳ Enrich & sync

Enrich + sync to your stack

Every engager is enriched with a verified email, direct phone, and firmographics, scored against your ICP, and pushed where you work: Outmate sequences, HubSpot, Salesforce, Pipedrive, or any tool via Zapier. Social intent becomes a clean, scored record in your pipeline.

94 ICP score
Synced & sequence-ready
0ENRICHED & SCORED50AUTO-SYNCED100
[03] Signal engine
SOCIAL
SIGNALS
higher conversion when outreach follows a real social engagement signal
< 2 min
from engagement to enriched, ICP-scored lead in your CRM
SRCSTEPEVENTSTATUS
in Track Prospect comments on a competitor post you're monitoring SIGNAL
Enrich Engager matched to a verified contact: email, phone, firmographics ENRICHED
Score Scored 94/100 against your ICP, clears the activation threshold ICP 94
Activate Pushed into your outreach sequence and synced to the CRM SEQUENCED
Alert Slack alert fires so the rep can jump on the warmest signals first NOTIFIED
[04]Integrations

Fits your stack. No replace.

Social signals
inLinkedIn (Unipile OAuth) Post Engagement Keyword Monitor
Enrichment
People Data LabsPDL HunterHunter ZeroBounceZeroBounce
CRM & Outreach
SalesforceSalesforce HubSpotHubSpot PipedrivePipedrive
Route & Notify
GmailGmail SlackSlack ZapierZapier
all integrations native · no glue code → inLinkedIn GmailGmail OutlookOutlook SalesforceSalesforce HubSpotHubSpot SlackSlack Reply Handler PipedrivePipedrive ZapierZapier all integrations native · no glue code → inLinkedIn GmailGmail OutlookOutlook SalesforceSalesforce HubSpotHubSpot SlackSlack Reply Handler PipedrivePipedrive ZapierZapier
[05]Outcomes

Warmer leads. Faster reach-out.
Pipeline from signals you were missing.

Teams using Outmate's Social Agent stop guessing who's in-market, and start sourcing pipeline from the social activity their competitors never see.

higher conversion when outreach follows a real social engagement signal vs a cold list
< 2 min
from a like, comment, or follow to an enriched, ICP-scored lead in your CRM
100%
of engagement on your tracked posts & keywords captured, nothing scrolls past you
1
platform, vs paying $100-300/month for a separate social-listening tool, included in Outmate

Before Outmate

  • Buyers engage on LinkedIn all day, none of it reaches your CRM
  • Reps manually scroll posts to find engagers, then drop it
  • Engagers are anonymous: no email, no score, no context
  • Job changes and funding signals spotted weeks too late

With Outmate

  • Every engager on tracked posts & keywords captured automatically
  • Each one enriched with a verified email and scored against your ICP
  • Hot leads pushed straight to your sequences and CRM
  • Job-change, hiring & funding signals fire the moment they happen
[06]Proof
✳ 01

We dropped our standalone social-listening tool. Outmate tracks the engagement, enriches the person, and drops them into our sequence, all in one place.

VP of Growth
Enterprise Tech
✳ 02

The keyword monitor is the unlock. Someone posts about the exact problem we solve and they're an enriched, scored lead in our CRM minutes later. It's the warmest list we've ever worked.

Founder & CEO
B2B Startup
Customer names & logos available on request.
[08]FAQ

Questions, answered.

What can Social Agent actually track?+

Engagement on any LinkedIn post you choose (your own, a competitor's, or an influencer's), plus keywords and topics across posts and comments, and account-level signals like job changes, new hires, promotions, and funding. If it's a public buying signal on LinkedIn, Social Agent can watch for it.

How does an engager become a lead I can contact?+

The moment someone engages, Social Agent matches them to a verified contact record (work email, direct phone, title, and firmographics) and scores them against your ICP. Anonymous social activity becomes a named, ranked, contactable lead in your CRM and sequences within minutes.

Is this compliant, and does it need my LinkedIn login?+

Social Agent works from public engagement and signal data, enriched through consent-mode, GDPR-ready sources. Optional actions send from your rep's real account via Unipile OAuth and respect LinkedIn's daily limits automatically. No scraping shortcuts, no account risk.

Do I need a separate social-listening tool if I use Outmate?+

No. Social Agent replaces standalone social-signal tools like Trigify, and unlike a point tool, it's wired straight into your enrichment, ICP scoring, CRM, and outreach sequences. One platform from signal to sequenced lead.

Turn social signals
into pipeline.

Free forever plan · 5-minute setup · No credit card