Stop paying for traffic you can't convert. Start knowing who it is.
Outmate identifies every company and decision-maker visiting your site, scores them against your ICP, fires the right action automatically, and gives marketing the attribution data they've been building dashboards to fake. Real pipeline from real visitors — not just traffic numbers.
Built for demand gen, growth, and marketing ops · GA4 + CRM enrichment · 5-minute setupYou're generating traffic. You can't prove it's generating pipeline.
Your team drives 10,000 visits a month. 97% leave without filling a form. Google Analytics shows sessions, not buyers. Your attribution model is a spreadsheet that sales doesn't trust. The CMO asks "what pipeline did marketing source this quarter?" and the answer takes 3 days and 4 caveats.
The gap isn't traffic. It's visibility. You're spending $15K/month on ads to drive visitors you can't identify, to a site that can't tell sales who came, from channels you can't attribute to revenue.
Outmate
THE WORKFLOW THAT FINALLY CONNECTS TRAFFIC TO PIPELINE.
Outmate identifies the visitors your ads drove, scores them, and activates outreach — so marketing sources pipeline, not just traffic.
Every visit identified. Every company known.
The pixel fires. The visitor is identified — company, decision-maker, ICP score, pages viewed, time on site, referral source. Whether they came from a LinkedIn ad, an organic search, or a direct visit, you know exactly who it was and what channel brought them.
ICP scored. Alert sent. Outreach triggered.
Hot visitors (ICP 70+) trigger an instant Slack alert to the marketing or sales channel, with the visitor's full context attached — company, person, pages, score, channel. On paid plans, Outmate sends a personalised email automatically, or routes to the right rep.
Every meeting, every deal, traced back to channel.
When the visitor becomes a meeting, a deal, or a closed-won, the attribution flows back to the original channel, campaign, and page. Marketing gets credit. Sales gets context. The CMO gets the report without the 3-day delay.
Real pipeline from real traffic. Finally attributed.
Every feature designed around one question — "does this help marketing prove pipeline?"
Visitor identification by channel
Know exactly which companies and people your LinkedIn ads, Google campaigns, SEO content, and referral partners drive to your site — by name, not by session count.
ICP-scored visitor feed
Every visitor scored 0-100 against your ICP. Filter by channel, page, score, and company size. Stop reporting on traffic volume. Start reporting on ICP traffic quality.
Automated handoff to sales
Hot visitors (ICP 70+) auto-route to the right rep via Slack alert with full context. No more "marketing sent us a lead with no context." Every handoff has company, person, pages, score, and signal.
Pipeline attribution sales trusts
Every deal in HubSpot or Salesforce traces back to the original visit, channel, and campaign. Marketing-sourced pipeline is calculated automatically — no spreadsheet, no 3-day delay, no caveats.
Every deal current
The agents doing the work
your marketing ops used to.
Each agent owns one job. Together they connect your traffic to your pipeline — automatically.
The work shows up where
your marketing team already is.
A live visitor feed, an attribution dashboard, and channel ROI — surfaced by role.
See which campaigns drive ICP traffic.
Real-time visitor feed filtered by channel. See exactly which campaigns drive ICP traffic and which drive noise. Kill underperforming spend before the month ends.
Attribution that updates itself.
Attribution dashboard: marketing-sourced pipeline, channel performance, ICP quality by source. Auto-updated. No spreadsheet. Exportable for the board deck.
One number: sourced pipeline.
Pipeline sourced. Revenue attributed. Channel ROI. One dashboard, always current and trustworthy — because it's built from real visitor data, not self-reported UTMs.
Fits your stack. No replace.
Gmail
Gmail
Gmail
What your marketing team looks like with Outmate running.
Teams using Outmate stop reporting on traffic and start reporting on pipeline — because every visitor is identified and every deal is attributed.
Before Outmate
- ✕97% of ad-driven visitors are anonymous
- ✕Attribution reports take 3 days and still have caveats
- ✕Marketing can't prove which campaigns source pipeline
- ✕Sales handoffs come with no context
With Outmate
- ✳Every B2B visitor identified by company and person
- ✳Attribution updates in real-time as deals progress
- ✳Marketing-sourced pipeline is a live number, not a quarterly exercise
- ✳Every handoff includes company, person, pages, score, and channel
One platform instead of
five open tabs.
Most teams duct-tape a prospecting tool, a CRM, an AI writer, and a pile of manual work. Here's what that costs — and what replaces it.
Built for teams that
own the pipeline number.
Reps walk in and their list is already there. No "where do I start." First week, daily active usage was above 80%.
I stopped auditing CRM and started coaching. Every deal is up to date without me asking anyone to update anything.
The pre-call brief in Slack genuinely changed how our AEs show up to meetings. They stopped Googling and started closing.
Enterprise-grade trust,
baked in from day one.
Questions, answered.
Does this replace Google Analytics?+
No. Outmate adds a layer on top — it identifies the companies and people behind your GA4 sessions. GA4 tells you 2,400 sessions happened. Outmate tells you a VP Sales at a Series B fintech spent 4 minutes on pricing.
How does attribution actually work?+
Outmate tracks the first touch (how they found you), the conversion touch (what made them a lead), and every touch in between. When the deal closes in CRM, attribution flows back to the channel, campaign, and page — automatically.
Does it work with LinkedIn Ads?+
Yes. Outmate identifies visitors driven by LinkedIn campaigns and attributes pipeline back to the specific campaign and ad. On the roadmap: auto-built Matched Audiences from identified visitors for retargeting.
Can marketing and sales both use this?+
Yes. Marketing sees the visitor feed, channel attribution, and ICP quality. Sales sees the Slack alerts, pre-call briefs, and outreach queue. Same data, different surfaces — one platform.