✳ ENRICHMENT & LEAD ROUTING
We close the gap between
"form filled" and
"first reply."
The moment a lead fills your form, Outmate enriches them with verified email, title, firmographics, and intent signals — then routes them to the right rep with full context attached. No waiting. No guessing. No leads going cold.
Works with HubSpot, Salesforce, and any form you already use · Live in 10 minutes
outmate / enrichment_queue
2026 · live
++
Sarah Chen · Veritas Cloud
FORM FILL · 10:17:02AM · ENRICHING NOW
Email
✓s.chen@veritascloud.io
Title
✓VP of Sales
Company
✓Series B · 280 emp · Austin
Tech Stack
✓Salesforce · HubSpot · Gong
Intent
✓/pricing · /case-studies · 3×
82/100
HOT
→
Marcus Reed — Enterprise West
47 sec total
[01]The problem
The lead came in
3 hours ago.
Nobody knows
who they are.
A lead fills your form at 10:17am.
By 10:18, it's sitting in your CRM with a name, a generic email, and a company nobody's heard of. The assigned rep is in a meeting. The SDR is heads-down. Ops is enriching last week's batch in a spreadsheet.
By the time someone opens the lead at 1:30pm, three things have happened:
- ✳The buyer has already compared you to two competitors
- ✳The intent that drove the form fill has cooled off
- ✳Your "5-minute response" SLA is dead
This is where inbound revenue leaks out — not at the form fill, but in the silent hours after.
5 min
response window that 8× your conversion vs 1+ hour
78%
of inbound leads go to the vendor who responds first
4+ hrs/wk
lost per rep on manual lead research
ENRICH—ENRICH—ENRICH—ENRICH—ENRICH—ENRICH—
Outmate
The lead arrives. We do the heavy lifting before your rep opens it.
Connect your forms once. Every new lead gets enriched, scored, and routed automatically.
The lead
Verified email, phone, LinkedIn, title, company size, funding, tech stack, signals — in under 30 seconds. No Clay. No spreadsheet. No RevOps engineer.We figure
out how
warm they
actually are.
Every lead scored 0–100 against your ICP and tagged with intent signals. Reps see the score before they see the name.
Right rep.
Right context.
Right now.
Auto-assigned by territory, vertical, or round-robin. Slack alert for hot leads. CRM updated. Reply window: under 5 minutes.
Form fill → Enriched lead in the right rep's hands:
under 60 seconds.
end-to-end automated
[02]What you get
What your reps actually see
when a lead lands.
Stop handing your reps blank lead records. Start handing them deal-ready profiles.
✳ Enrichment waterfall
Waterfall enrichment
Verified email, direct phone, LinkedIn, title, firmographics — all in one record. We try multiple providers automatically so you get the highest match rate at the lowest cost.
Apollo → email
✓ MATCH
Clearbit → direct phone
✓ MATCH
LinkedIn → title + firmographics
✓ MATCH
Bombora → intent signals
✓ MATCH
✳ ICP scoring
Real-time scoring
Every lead scored 0–100 against your ICP the second it lands. Hot leads bubble to the top. Cold leads stay out of your reps' way.
82
ICP score
Sarah Chen · Veritas Cloud
Sarah Chen · Veritas Cloud
0BAD FIT50STRONG FIT100
✳ Smart routing
Smart routing
Route by territory, vertical, deal size, round-robin — or build your own logic. Hot leads (ICP 70+) can skip the queue and ping a specific rep directly.
✓
Territory = "West Coast"
✓ match
✓
ICP score ≥ 70
✓ match (82)
✓
Vertical = "B2B SaaS"
✓ match
→
Marcus Reed — Enterprise West
Skip queue · Slack #hot-leads · CRM updated
✳ Full context
Full context on every lead
Recent funding, current tech stack, job postings, and pages they've already viewed on your site — all attached to the lead before the rep opens it.
Funding
Series B · $24M raised · Jun 2025 · investors: Accel, Bessemer
Tech Stack
Salesforce · HubSpot · Gong · Outreach · Clearbit
Signals
4 AEs hired this month · EU expansion announced · actively searching "CRM automation"
Pages viewed
/pricing (3×) · /case-studies (2×) · /integrations · /demo
[03]Why teams switch
Built to replace the
spreadsheet stack.
Manual research, Clay tables, and Apollo searches all stop at "here's the data." Outmate runs the whole motion — enrich, score, route — the second a lead lands.
Capability
Manual / Sheets
Clay
Apollo
✳ Outmate
Enrich on form fill
✕Manual
✕Triggered
✕Search
✓Automatic
Multi-provider waterfall
✕
~DIY setup
✕
✓Built-in
ICP scoring
✕
✕
~Basic
✓0–100
Auto-route to reps
✕
✕
✕
✓Rules engine
Slack hot-lead alerts
✕
✕
✕
✓
No RevOps engineer
✕
✕
✓
✓
Time to first routed lead
Days
Hours
Hours
10 minutes
[04]ENRICH → ROUTE
From form fill to the right rep —
in one motion.
Watch a lead waterfall through enrichment and branch to the right rep by territory, vertical, and ICP score. Speed-to-lead drops from 4 hours to 90 seconds.
form_fill → enrich → score → route
Sarah Chen · Veritas Cloud · 10:17:02am
01
FORM FILL → INGEST
00:00
Lead:
Sarah Chen · s.chen@veritascloud.io ·
Webflow form → HubSpot CRM · raw record created
02
WATERFALL ENRICHMENT
00:04–00:28
Apollo
✓Verified email
s.chen@veritascloud.io
Clearbit
✓Direct phone
+1 (512) 4×× ××××
LinkedIn
✓Title + firmographics
VP Sales · 280 emp · Series B
03
ICP SCORE
00:28–00:35
82
ICP match · high intent · West Coast · B2B SaaS · 200–500 emp
HOT
04
SMART ROUTE
00:35–00:47
ICP ≥ 70 · West
→ Marcus Reed
Enterprise West · skip queue · Slack alert
Enterprise West · skip queue · Slack alert
ICP 40–69
→ SDR Pool
Round-robin assignment
Round-robin assignment
ICP < 40
→ Nurture sequence
HubSpot workflow triggered
HubSpot workflow triggered
FORM FILL → ENRICHED · SCORED · ROUTED
47 seconds
[05]Integrations
Fits your stack. No replace.
Outmate connects to the tools you already run — bi-directional, OAuth, and native. Your data stays in sync; actions fire from your own accounts.
✳ CRM
Salesforce
HubSpot
Pipedrive
✳ Email
GmailOutlook
✳ Messaging
Slack
Intercom
✳ Outreach & Data
Apollo
Lemlist
LinkedIn
Zapier
[06]Outcomes
Faster replies. Hotter pipeline.
Less manual work.
Teams using Outmate stop drowning in manual enrichment and start working leads while they're still hot.
<60 sec
from form fill to enriched, scored, and routed
8×
higher conversion on leads contacted in under 5 minutes vs over an hour
40 – 70%
match rate on email, phone, and firmographics
4+ hrs/wk
saved per rep — no more Googling, copying, pasting
Before Outmate
- ✕Leads sit in CRM for hours before anyone opens them
- ✕Reps Google the company before every reply
- ✕Hot leads get routed to the wrong rep
- ✕Inbound SLAs slip every week
With Outmate
- ✳Every lead enriched and routed in under 60 seconds
- ✳Reps reply with full context from the first message
- ✳Hot leads skip the queue, land with the right rep
- ✳5-minute SLAs become the default
[07]Proof
Built for teams that
live in the pipeline.
"
Speed-to-lead went from 4 hours to under 2 minutes. Our reps now open every inbound with a full profile — funding, stack, intent. Close rates on inbound are up 40%.
VP of Sales
B2B SaaS
"
We killed the spreadsheet enrichment process entirely. Outmate runs the waterfall automatically — we just pick up the scored, routed lead and reply. That's it.
Head of RevOps
Fintech
"
The first enrichment tool that doesn't require a RevOps engineer. Set it up in an afternoon. By morning, every inbound was enriched and routed to the right person automatically.
Founder / GTM Lead
Dev Tools
Customer names & logos available on request.
[09]FAQ
Questions, answered.
Does this work with my existing forms?+
Yes. Webflow, HubSpot, Marketo, Typeform, custom forms, Calendly — if it captures a lead, we can enrich and route it. No re-platforming needed.
How is this different from Clay or Apollo?+
Clay needs a RevOps engineer to set up tables and waterfalls. Apollo gives you a database to search manually. Outmate runs enrichment automatically the second a lead lands — no setup, no spreadsheets, no manual triggers.
What if you can't find the data?+
We try multiple sources in order — and only charge credits for what we actually find. Leads with low match rates still get routed to your reps with whatever data we have, flagged honestly.
How do I set up custom routing rules?+
Drag-and-drop in our routing builder. Set rules by territory, vertical, company size, deal value, or ICP score. Hot leads (ICP 70+) can skip the standard queue and go directly to a named rep.
[10]Getting started
From signup to first
routed lead in 10 minutes.
No onboarding calls. No dev sprint. No RevOps engineer. Four steps and you're live.
01~1 min
Connect your forms
Drop one snippet or connect HubSpot / Salesforce in a click. Every new lead starts flowing in.
02~3 min
Define your ICP
Set the firmographics, territories, and signals that make a lead worth chasing. Scoring kicks in instantly.
03~5 min
Build routing rules
Drag-and-drop rules by territory, vertical, and ICP score. Hot leads skip the queue and ping a named rep.
04Instant
Go live
The next form fill gets enriched, scored, and routed automatically — before your rep even opens the tab.