The GTM stack that doesn't need you to babysit it.
Outmate runs your enrichment, routing, scoring, CRM sync, and workflow orchestration in one product — so your RevOps team stops stitching tools together and starts building the systems that actually move revenue.
Built for RevOps, Marketing Ops, and GTM engineers · HubSpot + Salesforce native · 5-minute setupYour RevOps team spends Monday fixing what broke over the weekend.
The Zapier zap that routes leads failed silently on Friday. The Clay waterfall ran out of credits on Thursday. The CRM has 200 leads with missing data from a broken enrichment step. The SDR manager is asking why 3 hot leads weren't assigned to anyone. And you're debugging instead of building.
RevOps was supposed to build systems that run themselves. Instead, it's a full-time job keeping 6 tools from breaking.
Outmate
THE WORKFLOW THAT FINALLY RUNS ITSELF.
Outmate handles the enrichment, routing, scoring, and CRM sync — so you can focus on the strategy layer.
Every lead enriched. No waterfall to build.
The moment a lead enters — from a form, a visitor ID, a CSV upload, or a CRM import — Outmate's waterfall enrichment runs automatically. Verified email, phone, title, firmographics, tech stack, funding stage. Cheapest source first. Only charges for what it finds. No Clay table. No manual trigger.
ICP scored. Territory matched. Right rep, right now.
Every enriched lead is scored 0-100 against your ICP, tagged with buying signals, and auto-routed to the right rep by territory, vertical, or round-robin. Hot leads (ICP 70+) skip the standard queue and fire a Slack alert directly. No LeanData. No manual assignment.
CRM always current. Pipeline always accurate.
Every email, call, signal, and reply auto-logs to HubSpot or Salesforce. Deal stages update based on activity. Stale deals get flagged with re-engagement angles. Field mapping is configurable per org. Bi-directional sync means the CRM is always the source of truth — without anyone updating it.
Less duct tape. More infrastructure.
Every feature designed around one question — "does this reduce the tools we have to maintain?"
Waterfall enrichment (no Clay)
Multi-source enrichment runs automatically on every lead — Crustdata, BetterContact, Hunter. Cheapest source first. No tables, no waterfall setup, no RevOps engineer needed. Just data that arrives clean.
Auto lead routing (no LeanData)
Route by territory, vertical, deal size, round-robin, or custom rules. Hot leads skip the queue. Ownership updates in CRM automatically. No separate routing tool. No broken Zapier zaps.
Visual workflow builder
Drag-and-drop GTM workflows on a visual canvas. Pre-built Agent Army templates. Test on one contact before deploying to thousands. Co-Pilot can build workflows from a plain-English description. No code. No n8n.
CRM sync that doesn't break
Bi-directional HubSpot + Salesforce sync. Custom field mapping. Sync-health dashboard with error tracking and replay. Every action logged, every conflict resolved, every field current. No more Monday-morning cleanups.
Every deal current
The agents doing the work
your ops team used to.
Each agent owns one job. Together they run the infrastructure your RevOps team used to maintain by hand.
The work shows up where
your ops team already is.
A sync-health dashboard, a routing audit trail, and a pipeline-accuracy score — surfaced by role.
The entire system, on one screen.
Sync-health dashboard: errors, retries, coverage rates, enrichment success. Visual workflow canvas for building and testing GTM plays. One place to see the entire system running.
Every routing decision, explainable.
Lead-routing audit trail: who got assigned what, when, and why. Territory management. Routing-rule builder. Every decision logged and explainable.
The metric that says the system works.
Pipeline-accuracy score: % of deals with complete data, % of activity logged, % of leads routed correctly. The metric that tells you if your system is working — not just your team.
Fits your stack. No replace.
Gmail
Gmail
Gmail
What your RevOps team looks like with Outmate running.
Teams using Outmate stop maintaining tools and start building systems — because the infrastructure layer runs itself.
Before Outmate
- ✕Mondays start with debugging broken zaps and stale enrichment
- ✕6+ tools stitched together with Zapier and prayers
- ✕Leads land in CRM with missing data and wrong owners
- ✕RevOps builds systems but spends all its time maintaining them
With Outmate
- ✳Every lead enriched, scored, and routed automatically on arrival
- ✳One platform replaces the enrichment, routing, scoring, and sync stack
- ✳CRM is always current because every action logs automatically
- ✳RevOps spends time on strategy, not tool maintenance
One platform instead of
five open tabs.
Most teams duct-tape a prospecting tool, a CRM, an AI writer, and a pile of manual work. Here's what that costs — and what replaces it.
Built for teams that
own the system.
Reps walk in and their list is already there. No "where do I start." First week, daily active usage was above 80%.
I stopped auditing CRM and started coaching. Every deal is up to date without me asking anyone to update anything.
The pre-call brief in Slack genuinely changed how our AEs show up to meetings. They stopped Googling and started closing.
Enterprise-grade trust,
baked in from day one.
Questions, answered.
Does this replace our CRM?+
No. Outmate enriches, scores, routes, and logs data into your existing HubSpot or Salesforce. It's the automation layer between your data sources and your CRM — not a replacement for the CRM itself.
How is this different from Clay?+
Clay is a spreadsheet-like enrichment tool that needs a RevOps engineer to set up tables and waterfalls. Outmate runs enrichment automatically the second a lead arrives — no setup, no tables, no manual triggers. Plus routing, scoring, CRM sync, and workflow automation Clay doesn't have.
Will this break our existing workflows?+
No. Outmate integrates via OAuth with your existing CRM and inbox. It adds a layer — it doesn't replace what's already running. Run Outmate workflows alongside existing Zapier zaps, then migrate at your own pace.
How do we test before deploying?+
Every workflow has a built-in test mode — run on one real contact and see every step logged in plain English. Fix anything before it touches your full database. Version history lets you roll back in one click.