OUTMATE vs RB2B
RB2B tells you who visited. Outmate emails them before they forget you.
RB2B is the fastest way to get person-level visitor IDs to Slack, and for US traffic their identification is genuinely good. The real question is what happens after the Slack alert. With RB2B, your rep still has to research, write, and send manually. With Outmate, the email is already in the prospect's inbox before the rep finishes their coffee.
68%
Outmate win rate
110
Outmate wins
52
Tie / both / neither
0
RB2B-only wins
Feature · 163 compared
OutmateRB2B
VISITOR IDENTIFICATION (16)
Company-level visitor ID
✓ Global, all plans
✓ Global
Person-level visitor ID
✓ Global, DB match + waterfall
✓ US only, 5-20% match
ICP scoring (0-100)
✓ AI model, 5-step wizard
~ Basic filters only
ICP Hot/Warm/Cold tiers
✓ 70+ / 40-69 / <40
✗
Real-time Slack alerts
✓ All plans, full visitor card
✓ All plans
In-app visitor feed
✓ Live, sortable, filterable
✓ Basic
Global coverage (US)
✓
✓
Global coverage (UK)
✓
✗
Global coverage (EU)
✓
✗
Global coverage (APAC)
~ Limited
✗
Return visitor detection
✓ 90-day cookie
✓
Multi-session tracking
✓
~ Limited
Identification rate (company)
40-65%
~ 30-40%
Identification rate (person)
Varies by source
5-20% (US only)
Pixel size
< 2KB gzipped
< 5KB
Lighthouse score impact
✓ Zero impact
✓ Minimal
PAGE-LEVEL TRACKING (7)
Page URL tracking
✓
✓
Scroll depth tracking
✓
✗
Time on page tracking
✓
~ Limited
Session path tracking
✓
~ Limited
Exit intent tracking
✓ sendBeacon
✗
High-intent page auto-flagging
✓ Pricing, demo, integrations
✗
Async loading
✓
✓
IP RESOLUTION & FILTERING (5)
IP-to-company resolution
✓ MaxMind GeoIP2 + reverse DNS + ASN
✓ IP resolution
Residential IP filtering
✓ Auto-filtered
✓
VPN / mobile carrier filtering
✓ Auto-filtered
✓
First-party cookies only
✓
~ Not documented
No cross-site tracking
✓
~ Not documented
SIGNALS & INTENT (18)
Buying signals library
✓ 200+ on Scale
✗
Funding signals (Series A-D+)
✓ Auto-detected
✗
Hiring signals
✓ Hiring-Surge & GTM-Role Signals
✗
Champion job change tracking
✓ Scale plan
✗
Bombora third-party intent
~ Not primary
✗
Tech stack change signals
✓ Scale plan
✗
CRM event signals
✓
✗
Social mention signals
~ Via Social Agent
✗
Competitor mention signals
✓ Scale plan
✗
Custom webhook signal sources
✓ Enterprise
✗
API signal ingestion
✓ Enterprise
✗
Signal priority scoring
✓ Weighted by ICP fit
✗
Signal-to-action automation
✓ Workflow builder
✗
Real-time signal processing
✓
✗
Product usage signals
✗
✗
Community signals (Slack/Discord)
✗
✗
AI EMAIL OUTREACH (11)
AI email auto-send
✓ From rep's own Gmail
✗
Send from rep's Gmail (OAuth)
✓
✗
Send from rep's Outlook (OAuth)
✓
✗
Email personalisation, signal-referenced
✓ Beta
✗
Email personalisation, pages visited
✓ Beta
✗
Email personalisation, company news
✓ Beta
✗
Multi-touch email sequences
✓ Beta
✗
A/B testing on email
✓ Beta
✗
Send time optimization
✓ Soon
✗
Email warmup domain
✗ Not needed, sends from rep's real inbox
✗
Deliverability (inbox placement)
✓ High, real inbox, not shared infra
✗
LINKEDIN / SOCIAL OUTREACH (7)
LinkedIn connection requests
✓ Beta Personalised notes via Unipile
✗
LinkedIn follow-up messages
✓ Beta 2-day delay after acceptance
✗
LinkedIn InMail (no connection)
✓ Beta After 7 days no acceptance
✗
LinkedIn profile view trigger
✓ Beta Auto-fires connection request
✗
LinkedIn rate limit management
✓ Beta 50 connects/day, 100 msgs/day
✗
Sends from rep's real LinkedIn
✓ Beta Unipile OAuth DM only
✗
LinkedIn ad targeting / retargeting
✗
✗
REPLY HANDLING (10)
Reply Handler (auto-classify)
✓ 6-type classification
✗
Interested reply routing
✓ Flags rep immediately
✗
Not Now detection
✓
✗
OOO detection
✓
✗
Objection detection
✓
✗
Referral detection
✓ Beta
✗
Unsubscribe handling
✓
✗
Negative reply handling
✓
✗
Auto-pause sequence on reply
✓
✗
Cross-channel reply sync
✓ Beta Email + LinkedIn unified
✗
ON-SITE ENGAGEMENT (5)
On-site AI chatbot
✗ Not available
✗
Live chat handoff to rep
✗
✗
On-site visitor qualification
✗
✗
Real-time microsites in chat
✗
✗
Custom qualification playbooks
✗
✗
DATABASE & ENRICHMENT (19)
Contact database size
300M+ contacts
✗
NLP plain English search
✓ Claude API, < 3 sec
✗
Filter-based search
✓ Also available
✗
Boolean search
~ Basic
✗
Waterfall enrichment
✓ enrich.so -> patter-prediction fallback
✗
Verified work email
✓
✗
Direct phone number
✓
✗
LinkedIn URL enrichment
✓
✗
Job title enrichment
✓
✗
Company firmographics
✓ Industry, size, funding, revenue
✗
Tech stack data
✓
✗
Funding stage data
✓
✗
Revenue range data
✓
✗
Email verification (validemail.net and enrich.so)
✓ On Reveal
✗
Bounce rate protection
✓ Soon
✗
Buying committee mapping
✓ Soon 3 contacts per account
✗
Decision-maker identification
✓
✗
Champion identification
✓ Soon
✗
Technical buyer identification
✓ Soon
✗
INTELLIGENCE & CO-PILOT (13)
Daily brief (morning action list)
✓ Free, Slack + in-app
✗
Auto meeting prep
✓ Soon 30 min before calendar events
✗
Campaign optimizer
✓ Auto-detects < 8% open / < 2% reply
✗
Sequence health monitoring
✓ Soon
✗
Open rate drop detection
✓ Soon
✗
Reply rate drop detection
✓ Soon
✗
Rewrite suggestions (subject lines)
✓
✗
Rewrite suggestions (body copy)
✓
✗
Send time suggestions
✓ Soon
✗
Ask Outmate (NLP chat)
✓ Floating chat, queries pipeline + CRM
✗
Pipeline risk alerts
✓
✗
Stale deal detection
✓
✗
Re-engagement angle suggestions
✓ Soon
✗
WORKFLOW AUTOMATION (13)
Visual workflow builder
✓ Soon React Flow canvas
✗
No-code (drag-and-drop)
✓ Soon 6 node types
✗
Pre-built workflow templates
✓ Soon Agent Army, 6+ templates
✗
Co-Pilot build mode (plain English)
✓ Soon
✗
Test mode (1 contact before deploy)
✓ Soon
✗
Debug mode (plain English)
✓ Soon
✗
Version history
✓ Soon
✗
Rollback to previous version
✓ Soon
✗
If/else logic branches
✓ Soon
✗
Multi-split A/B/C testing
✓ Soon
✗
Delay nodes
✓ Soon
✗
Wait-for-condition nodes
✓ Soon
✗
Agent orchestration
✓ Soon 17 agents via LangFlow
✗
INTEGRATIONS (14)
HubSpot (bi-directional)
✓ 1-way Push
✓ Push
Salesforce (bi-directional)
✓ 1-way Push
✓ Push
Slack integration
✓ Rich visitor cards
✓ Visitor name + company
Gmail (OAuth)
✓
✗
Outlook (OAuth)
✓
✗
LinkedIn (Unipile OAuth)
✓
✗
Google Calendar sync
✓
✗
Pipedrive
✗ Not currently
✗
Zapier
~ Not primary
✗
Webhooks (inbound)
✓
✗
Webhooks (outbound)
✓ Partial
✗
API access
✓ Enterprise
✗
CSV export
✓
✗
Chrome extension
✗
✗
PRICING & PLANS (13)
Free tier available
✓ 100 visitors/mo
✓ 150 visitors/mo (company only since Jan 2026)
Free tier, credit card required?
✗ No CC needed
✗ No CC
Free tier, time limit?
✗ Free forever
✗ Free forever
Entry paid price
$299/mo (Activate)
$79/mo (Starter)
Mid-tier price
$599/mo (Scale)
$149/mo (Pro)
Enterprise tier
Custom
$199/mo (Pro+)
Annual contract required?
✗ No, monthly billing
✗ No
Monthly billing available?
✓ All plans
✓
Self-serve signup
✓
✓
Published pricing
✓
✓
Credit-based pricing
✓
✓ Credit-based
Cost per LinkedIn message
1 credit
✗
DATA PRIVACY & COMPLIANCE (8)
GDPR-ready
✓ DPA available
~ US-focused
CCPA / CPRA compliant
✓
~ US-focused
SOC 2 Type II
✗ Not currently
✗
DPA signing
✓ Every customer
~ On request
Consent mode support
✓ om("consent","denied")
✗
IP retention policy
✓ < 24 hours
~ Not documented
First-party cookies only
✓ SameSite=Strict
~ Not documented
No cross-site tracking
✓
~ Not documented
SETUP & SUPPORT (5)
Setup time
5 minutes (Pixel Snippet + ICP Config)
< 10 minutes
Onboarding included
✓ Self-serve + docs
✓ Self-serve
Dedicated account manager
✗ Self-serve
✗
API documentation
✓
✗
Knowledge base / help docs
✓
✓
The honest trade-offs between Outmate and RB2B.
Where RB2B wins
- Lower entry priceRB2B starts at $79/mo vs Outmate at $299/mo. For identification-only needs, RB2B is cheaper.
- US person-level match rate5-20% person match on US traffic via a proprietary identity graph.
- Product simplicityIt does one thing: identifies visitors and sends Slack alerts. Fewer decisions, faster setup.
Where Outmate wins
- Full signal-to-email loop in under 4 minutesThe AI email lands in the prospect's inbox before the rep even reads the Slack alert.
- Global coverageUS, UK, and EU traffic, not US-only.
- LinkedIn outreach in the same loopCoordinated multi-channel: AI email from the rep's inbox plus LinkedIn touches.
- 4,000+ buying signalsFunding, hiring, job changes, G2 intent, and CRM events.
- Co-Pilot daily briefA prioritised action list at 8am, free on every plan.
The moment RB2B stops being enough.
Drowning in Slack alerts, not sending emails
Reps cherry-pick a few and let 90% expire. Outmate sends the email automatically in under 4 minutes.
Needed non-US coverage
RB2B is US-only. Teams expanding to the UK, EU, and APAC switch to Outmate for global coverage.
Paying for 5 tools to close the loop
RB2B plus Apollo, Clay, Instantly, and a dialer runs about $424/mo. Outmate replaces the stack at $299/mo.
Alert fatigue by 2pm
By the afternoon, Slack is buried. Outmate synthesises everything into one prioritised brief at 8am.
Frequently asked questions.
Can I use RB2B and Outmate together?
Yes. Some teams feed RB2B's US person-level data into Outmate's activation loop. On the Scale plan, RB2B is integrated as one of several sources. Most teams end up consolidating, because one product is simpler than two.
RB2B is $79/mo. Outmate is $299/mo. Why pay more?
RB2B gives you a Slack notification. To actually reach the visitor you add Apollo ($49), Clay ($149), Instantly ($97), and a dialer ($50): about $424/mo across 5 tools. Outmate gives you everything at $299/mo, so the total stack cost is lower.
Does Outmate match RB2B's US person-level accuracy?
On the Scale plan, Outmate integrates RB2B as one source alongside Crustdata, BetterContact, and Hunter. On lower plans, person-level matching is database-driven and may be lower than RB2B's US rate.
What does Outmate do that RB2B literally cannot?
Send AI email from the rep's own Gmail. Follow up on LinkedIn. Score against your ICP. Monitor 4,000+ signals. Generate a daily brief. Auto-prep for meetings. Build no-code workflows. Search 300M+ contacts in plain English.
See who's on your site. Reach them first.
Free forever plan. 5-minute setup. No credit card.